Valore D presents the book “Not just words” at the Turin Motor Show: collective reflection on the centrality of language for true inclusion

For 1 in 2 Italians it is essential to adopt an inclusive language

MILAN – “Not just words – Guide to a shared culture”,the publication created by Valore Dto celebrate the 15th anniversary of the birth of the association, becomes a book, published by Feltrinelli Education, which will be presented at the Turin International Book Fair on Sunday 12 May.

“Not just words”born from the collaboration ofValore D withFeltrinelli >Education and with the participation of the artists of Yoonik, tells the words that are or must become important to understand and live our society in a more inclusive. Within the book, 15 words are described and explored in depth, which summarize the social and cultural commitment of Valore D since its first years of activity.

Accompanied by as many illustrations of different styles and approaches by the artists who participated in the project – this is a way to enrich the story through the visual language – the 15 words are functional to overcome stereotypes and prejudices, the fruit of a cultural heritage that contributes to creating discrimination and inequalities. Knowing words and using them correctly allows to form thought and know how to represent reality with all the facets that enrich it, beyond the simplifications and patterns we have inherited.

The release of the book is accompanied by data from a survey“Opinions and attitudes towards a more inclusive language ” created by the D Observatory in collaboration with SWG on a representative sample of the Italian social fabric, from which it can be deduced that:

1.Thelanguageis a >arma

Words have weight, they can include and they can hurt,  and this is why they must be known and used carefully. More than half (56%) of the sample interviewed think so, particularly in the over 55 group (62%).  But for 17% – and in particular for one young person in 4 – language is considered something that is given a little too much importance and a limit that creates misunderstandings and doesn’t allow&nbsp ;to express oneself to the fullest 

2. Importance ofddefending freedom of expression

Over half of those interviewed believe that inclusive language is fundamental for a better society, 70% think that the integrity of the language must be defended from too many distortions today and from the political correctness that it “tired” 3 out of 5 people.

3. Pay attention to thefacade of inclusiveness

The survey reveals that for many there is a risk of facade and that the growing emphasis on words is not followed by real attention towards people. According to 54%, the ever-increasing attention to the use of words and inclusive and respectful language is just a communication trend rather than real attention towards people; less than one in three (31%) instead believes that inclusiveness is a new and authentic sensitivity compared to the past that is destined to grow.

4. Growth of disrespectful language p>

Social (85%), sport (81%) and politics (80%) are the areas most ‘polluted’ by offensive and disrespectful words. But for 6 out of 10 Italians, lack of respect through language is also widespread at school and in the workplace.