Uniqlo does an encore in Rome, the second store is arriving. That’s where

It is the fourth store in Italy

ROME –The Japanese brand Uniqlo announced today the opening of its fourth store in Italy, which follows the recent inaugurations in via del Corso in Rome and Gae Aulenti in Milan. This is the brand’s first store in Europe to be located inside a train station, with a total sales area of 960 square meters on a single floor, which will allow it to reach over 500,000 people who every day visit the busiest station in Italy, the Termini station in Rome.

“With this strategic choice – declared Mark Barnatovic, COO of UNIQLO Italia, in the note from the same brand – Uniqlo opens its doors to the thousands of travelers and tourists who pass through one of the most important railway stations in the area every day Italian. Our second store in Rome represents one of the next steps for our growth in Italy, alongside the one just inaugurated in the Galleria Alberto Sordi and giving us the opportunity to offer our LifeWear, clothing born from Japanese values. of quality, simplicity and functionality, designed to last over time, to a new type of customer who frequently travels by train passing through Rome”.

Uniqlo Roma Termini will be the company’s fourth store on the Italian market, following the first opening in piazza Cordusio in Milan in September 2019 and the new stores in via del Corso in Rome and Gae Aulenti in Milan, inaugurated respectively in April and early May 2024.