RIMINI – This year there will be dancing everywhere, on the streets and in shops, for an entire weekend. And from next year the party will last seven days. Vist Romagna ambassador Claudio Cecchetto aims to give new life to the Pink Night, the summer New Year’s Eve celebration on the Adriatic Riviera. And on the sidelines of the presentation this morning of the promotional spot to take Italian tourists on holiday between Ravenna, Cesenatico and Rimini, he announces a series of new features.
This year, “Weekend dance” starts, the new format for the Notte Rosa based on the Italians’ habit of going to Romagna to dance. And you can do it “everywhere, on the street, in the shops, on the beach“.
Then the desire in 2025 is to extend from a weekend to the whole week, due to “the desire of Italians to have a holiday here on the Riviera, to end with the “Weekend dance”. As he reiterates the historic talent scout, “here we dance, Romagna is a dance zone. The goal is for the Weekend dance to become so popular that it will extend to a week.”