Ferpi celebrates the tenth edition of Inspiring PR: the Italian Festival of Public Relations

Atmosphere of great parties: emotion, joy, warmth. And of course thoughts and words of inspiration

ROME – 10 years of the Festival were celebrated today at the Scuola Grande San Giovanni Evangelista in Venice. And the atmosphere was in fact that of great parties: emotion, joy, warmth. And of course thoughts and words of inspiration, to bring back home and into their own business for the many present at the tenth edition of InspiringPR, the Italian Festival of Public Relations, promoted by Ferpi and organized by Ferpi Triveneto, with the collaboration of UniFERPI Padua and Gorizia and the patronage of the Veneto Region, Municipality of Venice-City of Venice, Marco Polo 700, University of Padua, Unioncamere del Veneto and Salesian University Institute of Venice – Iusve. Present for the Municipality of Venice, Councilor Paola Mar. ‘A bet won’, this tenth anniversary, for Filippo Nani, President of the Federation, ‘thanks to the creativity and imagination of the ten speakers involved this time and to the enthusiasm, which grows every year after year, of the organizing team and the public. As demonstrated by the number of partners and supporters who have chosen to accompany the Festival in this edition. 10 years of InspiringPR which have cemented a community of colleagues, and not only, around this event promoting a growing culture of public relations. Today’s anniversary, but also a new starting point towards new goals for the profession, in the name of sharing ideas and visions.

THE PRIZES AWARDED

Two awards were awarded during InspiringPR: the InspiringPR Award, BAT Italia partner, for the public relations campaign that stood out for its ability to inspire and the study award ‘It’s digital ‘, beauty!’, in memory of Adriana Ripandelli, organized with her family and Mindshare Italia, aimed at students of Italian universities to reward the most innovative degree theses with a specific focus on digital communication. The First Prize InspiringPR Award VII Edition went to the Feltrinelli Group for the campaign Reading teaches how to read, for the ability of synthesis and involvement of the recipients, demonstrating how books have a strong impact on people’s lives and how they can impact the future and the fate of the world, urging them to think independently about the main current challenges. Second Prize to Veneto Lavoro – Veneto Region for the Equamente al lavoro campaign, for the ability to creatively address a deeply felt and debated topic. Second Prize of equal merit to the Autonomous Region of Friuli-Venezia Giulia, Directorate of Work, Training, Education and Family for the campaign Beyond the usual clichés. A region for young people, for the storytelling strategy also through young testimonials. Special mention for Adireilvero by Pfizer, for having provided fundamental tools and knowledge to combat information disorder and misinformation and promote responsible communication. The ‘It’s digital, beauty!’ study prize goes to Dr. Francesca Cristofari. IV edition for the degree thesis ‘Digital Marketing Strategies in the Dairy Sector. The Ariete Fattoria Latte Sano’ Case Study, which analyzes in depth the impact of Digital Marketing in the sector and highlights the crucial importance of different digital tools to increase user engagement, enhance brand visibility and increase sales in a context increasingly oriented towards digital connectivity.

A FESTIVAL THAT ALSO BELONGS TO THE CITY

This was underlined by the President of the Veneto Region, Luca Zaia, who in a message expressed ‘ideal closeness to an initiative that celebrates a significant milestone: its tenth anniversary. A decade of meetings, think tanks and visions, which have contributed to enriching the Public Relations sector with a new interpretative paradigm. The greatest applause goes to the Italian Public Relations Federation for the constant commitment made to enrich this format, edition after edition. Teamwork and synergies with the territory give us not just an event, but a real platform where we can cultivate ideas. Not only those related to understanding the present, but above all those necessary to shape, starting now, a better future.

THE 2024 EDITION

‘In an ever-changing world, where relationships play an increasingly crucial role in building bridges and overcoming challenges, the word becomes our most powerful tool. And in this tenth edition of InspiringPR, celebrating the power of words means looking with confidence and determination towards a future of authentic, significant and transformative relationships’, said the delegate of Ferpi Triveneto, Ada Sinigalia. The pride of the Triveneto delegation, which created it, in this edition the choice of the format by the Scientific Committee chaired by Max Bustreo fell on 10 words, 10 concepts to be interpreted by as many speakers from different sectors and fields. Responsibility, Hospitality, Intelligence, Attention, Curiosity, Imagination, Hope, Perspective, Generosity and Authenticity are therefore the fulcrum of the 10 speeches heard today. Responsibility for Paolo D’Anselmi, teacher, management consultant and writer. Luca Raffaelli, one of the leading Italian experts in the field of comics and animated cinema, spoke about Fantasia. Hope was declined by Matteo Tonoli, engineer and sociologist. Generosity in the speech by Rosella Scalone, entrepreneur and expert in digital communication and social media. Mapi Danna, writer, TEDx Speaker, TV, radio and web author addressed Authenticity. To Andreina Contessa, Director of the Historical Museum and Park of Miramare Castle and of the Regional Museums Directorate of Friuli-Venezia Giulia, the term Curiosity. L’Attention with Giulia Galliano Sacchetto, professional journalist, passionate about circus and magic. The Intelligences with Luca Vescovi, digital sector entrepreneur, the word Intelligences. Paola Zanotto, architect and urban designer, spoke about Accoglienza for Accoglienza while Audace Sailing Team, a group of engineering students with a passion for eco-sustainable sailing, spoke about Prospettiva.

WITH THE FESTIVAL

InspiringPR 2024 was created with the contribution of the Corporate Partner BAT Italia, the Supporting Partners AD Dal Pozzo, Canon Medical Group, Centro Marca, Coca-Cola Italia, Gruppo Matches, Ottagono, and the Local Sponsor Biblion Edizioni. Media partners Corriere del Veneto, Corriere Imprese Nordest, Digital Coach, Radio Piterpan, Telpress, Wired. These are the technical sponsors: Cantine Vitevis, Caseificio Zanchetta, ConGusto, Damoli Gastronomia, Flamigni, Genuina Hub Company, Illy, Riso Melotti, Unigadget. Among the Supporters: Aps Comunicazione, Bi Wise, Pr Consulting, Thanai Communication Advisors. Everything about InspiringPR on the website and on the official channels Facebook, LinkedIn, Instagram, X and YouTube. And appointment in Venice next year. THE AWARDS – On stage, together with Federica Zar, National Councilor of Ferpi with responsibility for Communication, the First InspiringPR Award was presented by Massimiliano Colognesi, Head of external affairs BAT Italia, Filippo Nani and Ada Sinigalia in the hands of Claudio Calò, Group Chief Marketing Officer of the Feltrinelli Group. The Second Prize InspiringPR Award again from Massimiliano Colognesi and Ada Sinigalia, to Silvia Cavallarin of Veneto Lavoro and Erika Faresin and Bijan Tehranian of Arzanà. The Second Prize of equal merit was awarded to Massimiliano Colognesi and Ada Sinigalia, in the hands of Alessia Rosolen, Councilor for work, training, education, research, university and family of the Friuli-Venezia Giulia Region. The Special Mention Award was presented to the Pfizer External Comunication managers (Carla Capobianco, Cinzia Colazzo, Paola Corti, Daniela Sessa) Massimiliano Colognesi and Massimiliano Bustreo, president of the InspiringPR Scientific Committee. The Studio Award “It’s Digital Beauty!” it was delivered to Francesca Cristofari by Roberto Binaghi, CEO of Mindshare Italia, Ada Sinigalia and, for Adriana’s family, by Alessandro and Mariolina Sattanino. For the Awards we thank Genuina Hub Company.