Cnpr forum, ‘Destination Italy: tourism and the challenges of the future between excellence and innovation’
Ferrante (Fi): “Government is responding to citizens' needs”. Zaratti (Greens): “Worried about slowdowns in the Pnrr”
NAPLES – “Italy boasts a unique heritage in the world that requires targeted investments to improve the attractiveness, accessibility and safety of areas that are still undervalued today. Tourism and culture, combined with infrastructure and transport , represent unique opportunitiesas well as strategic priorities for the country, for the relaunch of the South and for the valorization of the villages, some of the most important games of our time are being played and the Pnrr represents a fundamental tool whose opportunities will be perceptible in the medium to long term”. This was declared by Tullio Ferrante (FI), undersecretary of Infrastructure and Transport, during the Cnpr forum ‘Destination Italy: tourism and the challenges of the future between excellence and innovation’ promoted by the Pension Fund for Accountants and Accounting Experts, chaired by Luigi Pagliuca.
“GOVERNMENT IS RESPONDING TO THE NEEDS OF CITIZENS”
“The Pnrr not only offers the tools necessary to invest in small villages and inland areas to encourage the birth of new tourist-cultural experiences – added Ferrante – balancing tourist flows in a sustainable way. allows us to invest in the construction of works to make our transport system more efficient and widespread, raising it to European levels. Among the most important works I mention the new Naples-Bari and Salerno-Reggio Calabria high-speed lines. First concrete responses to citizens’ mobility needs”.
“WORRIED ABOUT SLOWDOWNS IN THE PNRR”
Concern about the state of progress of European funds was expressed by Filiberto Zaratti (Greens), secretary of the Chamber: “The Pnrr provides considerable resources to serve the development of the tourism sector also combined with culture, two quite connected themes. These interventions include objectives that are fundamental to making such an important sector competitive in our economy of the tourist heritage. We need to see the tourism sector from a slightly broader vision. I believe that making our cultural heritage, archaeological, artistic and natural heritage profitable is a fundamental objective from which we absolutely cannot ignore it. I seem to notice a certain slowdown in the application of the Pnrr rules and I would not like this slowdown to lead to a great missed opportunity for a sector that remains strategic as far as we are concerned. I am convinced that a different strategy is needed, which must also be improved due to the slow and sustainable tourism that we want to host”.
“STRATEGIC PLAN TO MAKE THE COUNTRY COMPETITIVE”
Optimistic Pino Bicchielli, deputy of Noi Moderati in the Anti-Mafia parliamentary commission: “As regards the investments of the national recovery plan and resilience my opinion is extremely positive especially in the tourism sector, a driving sector and therefore fundamental for the economy of our country Since 2023 we have seen that there has been an important recovery in the sector after the pandemic. strong>. We have had an economic impact of over 84 billion on the territories with the return of international travelers. The Pnrr has had a central role because it has implemented a series of interventions especially on green policies and digital policies which have allowed us to increase the competitiveness of our country thanks to the services we are able to provide. As regards European funds, the 2023/2027 strategic plan developed by the Meloni government contains a great revolution for the entire tourism sector in terms of valorisation of all the realities that are across the entire national territory. Starting from small villages and second destinations. All those territories that are not directly related to large tourist flows”.
“LOWEST WAGES IN EUROPE”< /h3>
Attention to wages in the tourism sector is one of the priorities for Marco Grimaldi, parliamentarian of the Italian Left in the Budget committee at Montecitorio: “The measures of the Pnrr on tourism have had a strong impact on the small villages. Strategy that had already been conceived in a territorial vision of many regions that participated in that choice, while there are very strong cuts on the measures to the Local Authorities things from my point of view have not been sufficiently addressed: the certification in the cities; the arrival of a certain type of tourism which has made real estate speculation part of its offer; of villages that are not deserted. This already happens in the center of Rome where five large neighborhoods seem almost the same for the Airbnb economy and this damages economic sustainability. I think a lot of tax avoidance starts there. We certainly have other structural problems that afflict our tourism: wages among the lowest in Europe and therefore inequalities that should instead be understood. It is necessary to make a leap in quality with offers that look at plastic free and sustainability“.
“THE FIRST POSITIVE SIGNS OF THE IMPACT OF PNRR RESOURCES”
During the debate, moderated by Anna Maria Belforte, the professionals’ point of view was expressed by Elisabetta Polentini, accountant and statutory auditor of the ODCEC of Rome : “The first positive signs of the impact of the economic resources of the National Recovery and Resilience Plan on the tourism sector are evident. In particular that of small villages and internal areas, which are thus brought closer to the large tourist flows that traditionally characterize Italy It means that we are on the right path to formulate new and better service offerings by focusing on both innovation and sustainability The challenge in this sector is won by focusing on quality and the ability to offer efficient services to increasingly demanding tourists /strong>”.
“RIGHT AND CORRECT TO INVEST IN TOURISM”
The conclusions were entrusted to Paolo Longoni, advisor to the National Institute of Accounting Experts: “Tourism represents 13% of the national GDP and it is therefore right and correct that we invest in this sector so that tourism development offers prospects for further growth. Italy has the largest number of UNESCO sites. For this reason, the development of landscape, cultural and archaeological tourism within the Bel Paese is necessary”< /p>