Chiara Ferragni is no longer the face of Pantene: in her place an Israeli model
Pantene is not the first brand to distance itself from the Milanese entrepreneur. After the Pandoro-gate which overwhelmed it, other brands abandoned it
ROME – Pantene also ‘discharges’ Chiara Ferragni. Contract expired for the digital influencer with millions of followers and the well-known hair product brand that does not renew her agreement. And beyond the damage, perhaps, also the insult: an Israeli model was hired to replace Ferragni , a certain Havi Mond. The 40-year-old model has collaborated for years with prestigious brands such as Calvin Klein, Ralph Lauren, Chanel and Yves Saint Laurent and looks a lot like the local influencer. A detail that has not escaped social media users who speak of a “less problematic” testimonial than Ferragni.
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Pantene, in fact, is not the first brand to distance itself from the Milanese entrepreneur. After the Pandoro-gate that overwhelmed it, here are other brands that have abandoned it: Safilo, Coca Cola, Pigna. And last but not least, the decision of the Court of Turin which said that the case of the Balocco pandoro was actually a consumer scam, because the phrases that accompanied the advertising campaign and the price of twice the price normal pandoro could lead consumers to believe they were directly doing charity by purchasing it.
Chiara Ferragni, meanwhile, flew to California with her friends. In the caption accompanying the photos she publishes on social media she wrote ‘Where it all began’, a reference to the beginnings of her career as a fashion influencer with the blog ‘The Blond Salad’, born in Los Angeles and which made her famous all over the world. Is he looking for a new beginning?