Adriatica Acque, Alberto Sebastiani: “Natural, good and safe to drink: this is how we dispense it”

'Water is a primary good and its supply must become a primary and essential service, this is the philosophy that moves us'

Savignano sul Rubicone (Forlì-Cesena) – Potable and drinking water becomes a product as a service, a new business model for Adriatica Acque.

Water houses increasingly widespread in Italy thanks to the intuition and constant refinement of the proposal of Adriatica Acque, a company from Romagna with its core business in drinking water.

The company is led by Alberto Sebastiani, who has made the valorisation and optimization of water from the aqueduct a fundamental business objective. In an as a service concept, that is, payment for the service, with the product, so to speak, offered.

In a world that is applying this type of business model everywhere, from producer to consumer. Also and furthermore from a BtoB perspective.

The world of water supply therefore changes, becoming a shared product through a service, which is the one offered by Adriatica Acque dispensers. A service use model which, as a rule, comes from the United States where most of the primary services (including the internet) are by subscription, without owning the good that provides the service.

In this case: you no longer need to own a plastic water bottle to drink quality water. Forerunner Adriatica Acque on this new business model, all Italian, on the core business: drinking water.

Adriatica Acque promises a revolution: ‘Water is a primary good and its supply must become a primary and essential service, this is the philosophy that moves us’.

The cradle of this revolution in the use of blue resources was immediately Emilia Romagna, where 185 water houses are currently active thanks to the ‘blue’ company. Of these, 21 are concentrated in the province of Bologna, while the others are spread across different areas of the region, especially in Romagna thanks to the collaboration with the main players in the integrated water cycle.

“There are around fifty construction sites currently open in Italy for the construction of additional water houses – Sebastiani updates – and bring the Group’s total installations to over 300 throughout the national territory”.

The Case dell’Acqua project starts from a precise belief: “Main water is good and safe, subject to numerous and continuous checks – underlines Sebastiani – However, the disinfection to which it must be subjected, to guarantee microbiological quality, can alter the organoleptic characteristics – smell and taste – and furthermore the water often travels through kilometers of pipes and this can cause mains water to be unpleasant to our taste and smell, even if it fully respects the drinkability parameters systems – continues Sebastiani – allow us to overcome precisely this, allowing us to refine and enhance the water, refrigerating it and perhaps adding carbon dioxide to it”.

Ultimately, “treating and filtering water”, as happens in the Water House, certainly does not mean making the water drinkable, “but improving it to make it pleasant”, he summarizes, and recalls how this process works in favor of sustainability and respect for the environment.

Water as a product included in a conditio as a service, that is, the public or private body offers the water, paying only for the delivery service. A new business model where everyone wins, based on the supply and distribution of quality drinking water. A new Italian model that the Verona water giant has been pursuing since pioneering times in concept and performance.